The other conspirators (Cassius, Cinna, and Casca) want Brutus to join their cause because they feel he would add credability to their cause. People care about Brutus and respect him, as he has a good reputation. However, Cassius, Cinna, and Casca are not as well known. In fact, some would question their motives, as most of Rome is currently on the side of Caesar, as evidenced by the large crowds hailing him and begging him to be their king.
This shows that the conspirators do not have confidence in their cause, or that they feel they do not have support of the masses. In order to have a successful government takeover, they must have the people's support. By enlisting the help of Brutus, they feel they will gain more respect and credability in the eyes of the people.
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